The So Kind Culture

Our business philosophy is based on a firm commitment to treating everyone and everything – our environment, animals, each other, our partners, and our community – with unwavering respect. That commitment affects everything we do, including how we source ingredients, how we manufacture products, the impact we leave on the natural world, and the partnerships we form to keep pushing ourselves forward.

sustainability UPDATE 2014

We've made some definite strides forward in accomplishing our sustainability goals, and we're pretty proud of that. However, we know better than to pat ourselves on the back just yet, as it's humbling to realize how far we have to go. SEE THE UPDATE NOW.

our philosophy

The four pillars of our business philosophy – SO Passionate, SO Pure, SO Kind, and SO Delicious – are a simple way of boiling things down to the basics. We strive to live SO Kind every day we come to work, whether in the office or on the production floor. Here’s a glimpse of our internal programs that touch on our commitment to our people and our environment:

Green Office Program

We’ve adopted an environmentally friendly purchasing program for all of our facilities, so we now use 100% recycled paper products, biodegradable cleaners and soaps, energy-efficient lighting, low-flow water fixtures, and we do our best to recycle wherever possible.  

We’re proud to be recognized for our efforts, as we were recently certified as a RE:think Business! The RE:think certification is awarded to businesses in Lane County, Oregon that are committed to reducing waste, conserving resources, and improving their environmental performance.  

Volunteer Day Off

We recognize the responsibility of being a good corporate citizen in the local communities where we live, work, and play, so we’ve initiated a program where all team members can take one day of paid time off each year for volunteering at a charitable organization of their choice.

Alternative Commuting Program

We live, work, and play in the bike-friendly communities of Eugene and Springfield, Oregon, so we thought, why not make it easier for people to leave their cars at home? Our solution was to create the Alternative Commuting Program, which rewards our employees for taking alternative forms of transportation by collecting and redeeming points for each mile traveled, whether it’s by bike, bus, or carpool. Points can then be redeemed for gift certificates at locally based, sustainable businesses in our community.

We even have a “grant” program where employees can receive a $500 discount off bike gear to help get them started!